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Meet Joseph Adjei-Gyan, a retail marketing lead in Ghana, who hails from Cape Coast, one of the cities in Ghana. He studied General Science at Sekondi College and is currently pursuing Marketing.

Joseph joined cellulant in March 2018. He describes himself as a team player with a Can-do spirit and is always ready to set a record.

During his spare time, he enjoys listening to country music,

Here is his Cellulant story:

What attracted you to Cellulant?

I consider myself an innovator. I wanted to be part of an organization that is leading the future of the industry. With that Cellulant resonated with me. 

What do you do at Cellulant? 

I am the retail Marketing lead for Cellulant Ghana. My role is to take ownership of Cellulant’s Tingg Instore marketing function in the Ghana market. To ensure product awareness, brand visibility, meaningful customer engagement, drive usage of our products from multiple experiential activities and ensure the targets are met.

Retail marketing lead with vision to solve African payments problems..

What drives you?

The quote “If you are working on something that you care about, you don’t have to be pushed. The vision pulls you” by Steve Jobs

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What would you say has been the most exciting part of the job?

I always look forward to the daily work I do. But the one moment I cherished the most was when I was involved in an on-ground activation in October 2018 for one of our proximity payment merchants which recorded a massive growth and contributed to our market sales.

What’s the one problem you are solving for clients in this market?

Providing our clients with a single payment platform that accepts all digital payment methods, for me, I contribute towards this through one of our payment methods which is Instore.

What has been the most rewarding moment?

When I got promoted from being a Customer service agent to Activation Lead. This made me realize that my hard work was recognized and appreciated, as well as my personal growth relating to the role. This was influenced by a few leadership training sessions I had and the daily hard work I showed.

What has been the greatest challenge/learning opportunity about the job?

When our market adopted inshore payment methods, the uptake was quite slow.

This made us go the extra mile to make sure we drive growth and the presence of the payment solution in our market. We learnt a lot from the challenges and today Ghana is leading when it comes to instore.

Who has been the biggest influence in your career & why?

My Boss Demetrius. No matter the challenges the team has, he always says to me “Joe you’re my champion”, these words always encourage me to do more and perform to the best of my abilities.

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What do you love most about working at Cellulant?

What I love most about Cellulant is that the company has a good working culture. A company that creates more room to learn, and be the best version of yourself. The nature of the business challenges one to be creative because it always makes you have a daily reminder at the back of your mind that ‘’ There is always a new product we need to sell to solve payments problems”.

How would you want to be remembered?

As a team player.

A person who believes in doing the best you can every day-

In your own words, what does Cellulant want to do in Africa and why is that inspirational for you?

Building a Seamless Payments Gateway For Businesses in Africa. I am excited to see entrepreneurs across Africa transacting from one Ecosystem. 


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