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Freddie, a Sales & Accounts Manager in Ghana. Transforming the business one transaction at a time

He is responsible for acquiring enterprise merchants and managing existing accounts in Ghana to ensure transactions/ growth in revenues from these accounts.

In addition, he manages relationships to ensures customer satisfaction and transactions.

Freddie joined Cellulant in September 2019 and is a tenacious, versatile team player who is resourceful and dedicated to the purpose.

To him, there are no impossibilities in life.

Let’s meet Freddie,

What attracted you to Cellulant?

I was attracted, by the simple but innovative products that Cellulant was using to meet the needs of major businesses in Africa by using talented Africans to make an impact on the continent. Africa is an opportunity for the world.What’s more, young African leaders are not shying away from the challenges that remain.

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Where and what did you study in university?

I schooled at the Kwame Nkrumah University of Science and Technology (KNUST), where I studied Quantity Surveying and Construction Economics for undergraduate and MSc Project Management for postgraduate studies.

Read more:UBA Kenya and Cellulant Kenya launch New Digital Payments Platform for Businesses

What drives you?

The desire to win and excel in everything I do has been my major motivation in life aren’t we all inspired to win?

What would you say has been the most exciting part of the job?

Customer Engagement and securing transactions has always been the most exciting part of the job. It allows me to travel around the country and meet people from different backgrounds and cultures most end up being more than just a customer but friends as well.

What is the one problem you are solving for clients in this market?

Payment Fragmentation has been one of the key challenges Cellulant clients face in the market. I am here to ensure that is fixed for our clients wherever they are and despite the distance.

What has been the most rewarding moment?

I saw an ad on one of our client’s social media platforms where they announced their new payment partner. They expressed their joy to have this new payment platform that helped them transact. This fixed the fraud issues they were experiencing at that time. The joy of a satisfied client is priceless.

What has been the greatest challenge/learning opportunity about the job?

I have learnt never to shy away from managing the expectation of my clients when incidents of glitches ever happen. Always be there to respond to queries from your clients. Most of the time you may not have all answers to their concerns with transactions, but showing up when they call on you will make a lot of difference in keeping your client.

Read more: Cellulant and NALA Partner to Power Low-Cost Cross-Border Payments into Africa

Who has been the biggest influence in your career & why?

Joseph Baffoe-Bonnie of GTBank Ghana has been the biggest influence in my career. As a young construction student, I got the opportunity to work with him as a Samsung sales agent when he was in Vodafone and he challenged me to go into sales. So far, it has been a rewarding experience.

What do you love most about working at Cellulant?

Cellulant offers equal opportunities to the young and old, male and female, to make a difference in our continent.

How do you want to be remembered?

I want to be one of the best sales and account managers in Cellulant who contributed immensely to making Cellulant a billion-dollar business in transactions.

In your own words, what does Cellulant want to do in Africa, and why is that inspirational for you?

Cellulant wants to offer seamless payment opportunities for businesses across the African continent.


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